Photos of Mammikka, a 60-year-old daily wage labourer from Calicut, Kerala, went viral after he participated in a photoshoot for a wedding suit company. The aesthetic shots by photographer and videographer Shareek Vayalil Shk were first posted on Instagram. Mammikka is Vayalil’s neighbour and Vayalil thought he was extremely photogenic and could be groomed into a photoshoot model. Mammikka was given a smart suit and sun-glasses to complete his makeover, which was captured on video. The video was watched by thousands of viewers on Instagram.