October 01, 2024
IKEA has redesigned its iconic blue bag to launch Resten, a carry bag that doubles up as a pillow and is perfect for travellers. This clever innovation reimagines the brand’s iconic Frakta bag, adding padding for comfort. First unveiled in Singapore, a country known for its high levels of sleep deprivation, this bag allows users to take a quick nap while on the move. Its pillow-like design features a large zipper to securely hold belongings inside, ensuring nothing falls out while the user rests.
DID YOU KNOW?
IKEA is an acronym that stands for Ingvar Kamprad (the founder’s name), Elmtaryd (the farm where Kamprad grew up) and Agunnaryd (the founder’s hometown).
Image Source: thesecretlittleagency.com
