To be a public relations (PR) executive, one must complete:
- Class 12 in any stream, but preferably in arts.
- Bachelor’s degree in mass media (BMM).
- Master’s degree in communication and journalism, specialising in PR.
- Internships to gain hands-on experience.
A PR executive can be employed by various businesses, institutions, celebrities and government bodies. Their main job is to get coverage in print, electronic and online media.
