Mattel Launches Diwali Barbie 

Mattel introduced a Diwali Barbie doll ahead of the Diwali festival.

November 16, 2024 
  • Mattel introduced a Diwali Barbie doll ahead of the Diwali festival. This doll has been designed in partnership with Indian fashion designer Anita Dongre and features attire that reflects Indian culture. 
  • The Diwali Barbie’s attire comprises a lehenga skirt, choli top and koti vest. The lehenga skirt is designed with motifs of jasmine, lotus and dahlia flowers. 
  • The doll also features golden earrings and bangles and a bindi, showcasing India’s heritage. 
  • The doll was sold on Mattel’s website and by retailers such as Amazon. Through the launch of the doll, Mattel hopes to promote diversity around the world. 
  • With this launch, Barbie dolls now come in 35 skin tones, 97 hairstyles and nine body types. 

Image Source: mattel.com
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