Lighting Up the Economy  

During the 2023 Diwali season, Indian consumers spent over `4 lakh crore on shopping. Sales during this time contribute to 15% to 30% of many retailers’ annual revenue. Clearly, Diwali is not only a time of celebration and togetherness, but also a period of economic growth and opportunity.

From mahurat trading to the confectionery industry and home renovations to financial services, Diwali brings prosperity to many. The Diwali rush also creates a demand for more workers across various sectors. Factories, retail shops and delivery services hire additional staff to meet the high demand.
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