GoodDot’s subtly branded advertisements starring Neeraj Chopra had an important message—be good in everything you do and think about how what you are doing affects the environment and people around you. What’s more, Chopra, who was doing things most of us have done at some point of time–such as attempting to break a signal, littering and breaking a long winding queue at the airport–was being corrected by a goat, the mascot of the vegan company!
Now, here’s the story about the goat—he was saved from a slaughterhouse by one of the founders of the company and now lives in a palatial home in Udaipur. And the company’s name itself has been inspired by the goat’s name, Gooddo.
There are many lessons to be learned from this narrative:
To watch and be inspired by the advertisements, log on to: www.bit.ly/GoodDo
List any 5 good things you did last month