Behind the Scenes: The Fashion Industry

byLakshmi Mitter

The word ‘fashion’ brings to mind exquisitely designed clothes and accessories, gracefully worn by models and movie stars. Every outfit or accessory, be it for the stars or for a store, starts as a concept or an idea. It is then designed, created, labelled, stored, marketed and showcased with the help of a battery of people at every stage. We tell you more about the people who work in the fashion industry.

DESIGN AND PURCHASING The director of design or the creative head works closely with the purchasing director and product manager on the designs of different product lines. Together, they influence and are responsible for the design and pattern teams. The purchasing director defines the product cat