Behind the Scenes: The Cosmetics Industry

You’ve probably used cosmetics to get ready for a school play or seen someone in your home use them to beautify themselves. Behind these products is an army of people working to deliver the best quality and customer experience. LAKSHMI MITTER tells you more about the people who bring these products to your dressing table.

MANAGERS  The chief executive officer or owner determines the objectives and goals of the company and thus creates strategies and future plans, recruits fitting talent, fixes prices and signs business deals. The plant manager ensures the smooth running of the
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