Canadians Damien Vince and Mike Medicoff have founded 'Change Toothpaste', a company that creates zero-waste and plastic-free toothpaste. The toothpaste is shaped like a tablet, thereby eliminating the need for toothpaste tubes that contain 11 layers of plastic, polymers and resins and are almost impossible to recycle. The tablet toothpaste is simple to use and requires users to chew on it, in order to pulverise it, before brushing with it. The tablet is made up of ingredients that are found in regular toothpastes like di-calcium phosphate and xylitol. The product is sold in a sustainable pack, which can be used as compost later. The product is currently being sold only at local farmer’s markets and online stores. Each pack of 65 tablets costs $9.95.